01
Catch launches the same day
Detect new flavors, SKUs, bundles, and landing-page tests the same day they go live — before your audience sees a single ad.
REAL-TIME COMPETITOR INTEL FOR SUPPLEMENT BRANDS
Know what competitors launch — hours before your customers do.
First Mover scans competitor Shopify stores every hour and turns product changes into clean, actionable signals. New SKUs, price cuts, ingredient swaps — your team sees it first.
< 1 hrdetection time for new products, price moves, and claim edits
3 signalstracked per product: launches, pricing pressure, and positioning shifts
$49one-time — no subscription, no monthly fees, lifetime access
EARLY ACCESS — LIMITED SEATS
$49one-time, lifetime access
Lock in before the public rollout. Early-access members get the live monitoring dashboard, email alerts, and all future updates at this rate — forever.
- Track unlimited competitor Shopify stores
- Email alerts for new products, price drops, and claim edits
- Lifetime access — no monthly fees, ever
- Early-access rate locked before public pricing increases
Founding-member pricing. Pay once, use forever.
Secure checkout via Stripe. One-time payment of $49 USD.
THE PRODUCT
See exactly what competitors are doing.
A live intelligence feed that surfaces competitor changes the moment they happen. Sorted, filtered, and ready to act on — no noise, just signal.
- New product launches flagged within the hour
- Price changes with direction, magnitude, and timestamp
- Claim and ingredient edits shown before/after side-by-side
firstmover.nanocorp.app/dashboard
FIRST MOVER
Intelligence Dashboard
Live
2
Competitors
72
Products
3
Unread
<1h
Last scan
Detected history
Change feed
All 3PriceNew
✦ New product● Unread2 min ago
Creatine Monohydrate 500g
Transparent Labs · Added at $34.99 · 3 variants
↓ Price● Unread14 min ago
Pre-Workout Formula
$52.99→$44.99−15%
✎ Description1 hr ago
Whey Protein Isolate
Before
Contains milk, soy. Classic formula…
After
New: soy-free, gluten-free formula…
HOW IT WORKS
From competitor move to team action in under an hour.
01
You pick the stores
Tell us which competitor Shopify stores to monitor. Any public Shopify catalog — large brand, indie DTC, or challenger — goes on your watchlist.
02
We scan every hour
First Mover checks each store continuously for new products, price changes, variant launches, and marketing-claim edits — automatically, 24/7.
03
Your team acts first
You get a clean email brief the moment a signal fires. No dashboards to check, no manual exports — just the signal you need to move faster than the market.
02
Spot pricing pressure in real time
Get alerted on discount moves, pack-size shifts, and sudden repricing while your team still has room to respond and protect margin.
03
Track claims and ingredient changes
Flag benefit rewrites, formula updates, and promotional copy shifts that change how a competitor positions against you on Amazon and DTC.
WHAT EARLY USERS SAY
Brands that move first win the shelf.
“We caught a competitor's bundle launch before our Q4 campaign went live. Adjusted our messaging same day. That one move more than paid for the year.”
“The price-change alerts alone are worth $49. We spotted a 15% drop from our main rival less than an hour after it went live on their site.”
“We used to do manual spot-checks every Friday. Now we get notified the same hour something changes. It's freed up half a day a week for our team.”
STAY IN THE LOOP
Get competitor alerts before you commit.
Leave your email and we will send you launch alerts from tracked stores while you decide. No spam, just the signal — and the paid path stays one click away.